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Blog > Caleb Shook

5 Email Marketing Basics that Boost Retail Sales

/ 8.4.2020 / News,Operation Educate,Retail Tips and Tricks,Uncategorized

Here’s the bottom line. Email marketing is a practical, effective, and affordable strategy to help today’s retailers strengthen customer relationships and drive sales.  Email marketing…

What Your Customer Retention Rate Tells You About Your Retail Business

/ 7.21.2020 / News,Retail Tips and Tricks,Uncategorized

One of the most effective ways to gauge your retail business’ health is by monitoring your returns. We’re not talking about returned merchandise (although you…

How Smart Retailers Build Ideal Customer Profiles that Drive Sales

/ 7.8.2020 / News,Retail Tips and Tricks,Uncategorized

Chances are you know when a customer is a good fit for your store. Nine times out of ten, you can tell by the questions…

Does Your POS System Have the Right Answers to These 3 Questions?

/ 6.24.2020 / News,Operation Educate,Retail Tips and Tricks

If your staff is the heart of your retail business and your strategic plan is the brain, then your point-of-sale (POS) is the central nervous…

Inventory Forecasting: A Guide to Accuracy and Getting Started

/ 5.26.2020 / News,Retail Tips and Tricks

There’s nothing better than having the items your customers want to buy in stock and ready to go. On the flip side, having to turn…

How to Retail When Shoppers Can’t Come to You

/ 4.27.2020 / News,Retail Tips and Tricks

With stay-at-home orders still in place or gradually lifting with limitations on the number of shoppers allowed in a store, retailers are getting creative to…

Customer Expectations: Why Retailers Need to Deliver an Omnichannel Experience

/ 3.30.2020 / News

“Meet your customers where they are.”  Over the years, this advice has been passed down from retailer to retailer. It used to mean, understand your…

Is Your Customer Loyalty Program Working Hard for Your Business?

/ 3.2.2020 / News

Every customer who walks through your door is not created equal. Experienced retailers can identify a “just-looking” browser from an “on-a-mission-to-buy” shopper within minutes. And,…

3 Advantages of Brick and Mortar Checkout Experiences in a Digital World

/ 2.3.2020 / News

Much has been written about the demise of brick and mortar retail. But it turns out, the demise is greatly exaggerated. While e-commerce and the…

Retailer Spotlight – Whisk Carolina | Cary, NC

/ 7.3.2019 / Retailer of the Month

A Favorite Place for Cooks, Foodies, Chefs, and Gadget Lovers Whisk Carolina began with a passion for cooking. Dan and Diana Saklad were inspired from…
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