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Blog > Caleb Shook

The Top 10 Things Retailers Need to Know about Influencer Marketing

/ 2.21.2022 / Retail Tips and Tricks

Influencer marketing existed well before social media. Early examples include Roman gladiators endorsing products and Wedgewood China cementing its luxury status by making a tea…

3 Ways Retailers Should Prepare for Gen Z Shoppers

/ 1.13.2022 / Operation Educate,Retail Tips and Tricks

The next generation – Gen Z – is coming of age and gaining purchasing power. And like the generations before them, they have a unique…

5 Proven Retail Marketing Promotions for the Holidays

/ 10.14.2021 / News,Retail Tips and Tricks

Most retailers have a lot riding on the holiday shopping season. Overall, between October and December, retailers earn 27 percent of their annual revenues. But…

Can Your POS System Flex to Fit Evolving Customer Expectations?

/ 8.11.2021 / News,Retail Tips and Tricks

What do you get when you combine technological advances with pandemic-accelerated changes in retail shopping behaviors? An evolving point-of-sale (POS) experience that puts the emphasis…

Niche Markets: How Retailers Can Narrow Their Target

/ 7.16.2021 / News,Retail Tips and Tricks

You can’t please everyone. That old saying is especially true in today’s hyper-competitive retail market. Instead of trying to offer something for everyone, retailers are…

Does Your Store’s Customer Experience Stand Out?

/ 6.17.2021 / News,Operation Educate,Retail Tips and Tricks

Consumer expectations are evolving when it comes to shopping. After more than a year of social distancing, comfort levels with online shopping are soaring. But…

3 Secrets Behind Effective Inventory Management

/ 6.2.2021 / News,Operation Educate,Retail Tips and Tricks

Good retail inventory management practices ensure you know how much stock you have and where it’s located. Great inventory management takes it to the next…

Omnichannel Retail: The POS Essentials That Make It Possible

/ 4.30.2021 / Operation Educate,Retail Tips and Tricks

Despite all the buzz about the uptick in e-commerce, retailers shouldn’t focus solely on enhancing their online shopping experience. Even though more people are more…

The Top 5 Things You Need in a POS System

/ 4.1.2021 / News,Retail Tips and Tricks

What’s the one thing all busy business owners need? More time. Choosing the right point-of-sale (POS) system can streamline your operations and give you more…

8 Ways to Put the Wow in Your Point-of-Sale Experience

/ 3.17.2021 / Operation Educate,Retail Tips and Tricks

Any time you exceed a customer’s expectations, you create a “wow moment.” And it doesn’t have to be a big, over-the-top gesture. More often than…
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