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Blog > Caleb Shook

Millennials are Crafty: How Quilt and Sewing Retailers Can Capitalize

/ 2.18.2021 / News,Retail Tips and Tricks

The numbers don’t lie. Millennials – people born between 1981 and 1996 – make up the largest portion of retail consumers. There are more than…

Omnichannel Inventory: Avoid These 3 Obstacles

/ 11.24.2020 / Operation Educate,Retail Tips and Tricks

The pace of change in retail can be dizzying. Buying behaviors and customer expectations are changing in real-time. Shopping experiences are driving differentiation. And, in…

How to Improve Customer Experience Using POS Data

/ 9.3.2020 / Retail Tips and Tricks

What is customer experience? The customer experience is driving where, when, and how today’s shoppers engage with retailers. Whether it’s in-person or online, a memorable…

5 Email Marketing Basics that Boost Retail Sales

/ 8.4.2020 / News,Operation Educate,Retail Tips and Tricks,Uncategorized

Here’s the bottom line. Email marketing is a practical, effective, and affordable strategy to help today’s retailers strengthen customer relationships and drive sales.  Email marketing…

What Your Customer Retention Rate Tells You About Your Retail Business

/ 7.21.2020 / News,Retail Tips and Tricks,Uncategorized

One of the most effective ways to gauge your retail business’ health is by monitoring your returns. We’re not talking about returned merchandise (although you…

How to Retail When Shoppers Can’t Come to You

/ 4.27.2020 / News,Retail Tips and Tricks

With stay-at-home orders still in place or gradually lifting with limitations on the number of shoppers allowed in a store, retailers are getting creative to…
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' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_16"]){return false;} window["gf_submitting_16"]=true; jQuery("#gform_16").trigger("submit",[true]); }'> <input type='hidden' name='gform_ajax' value='form_id=16&amp;title=&amp;description=&amp;tabindex=88' /> <input type='hidden' class='gform_hidden' name='is_submit_16' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='16' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_16' value='WyJbXSIsIjFmYmJkMmM5NDAyMGYzNTJmZGM3MmU0ODNlNDM2YjBmIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_16' id='gform_target_page_number_16' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_16' id='gform_source_page_number_16' value='1' /> <input type='hidden' name='gform_field_values' value='guide=countdown-to-the-holidays' /> </div> </form> </div> <iframe style='display:none;width:0px;height:0px;' src='about:blank' name='gform_ajax_frame_16' id='gform_ajax_frame_16' title='This iframe contains the logic required to handle Ajax powered Gravity Forms.'></iframe> <script type='text/javascript'>jQuery(document).ready(function($){gformInitSpinner( 16, 'https://posim.com/wp-content/plugins/gravityforms/images/spinner.gif' );jQuery('#gform_ajax_frame_16').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_16');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_16').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_16').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_16').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_16').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ jQuery(document).scrollTop(jQuery('#gform_wrapper_16').offset().top - mt); 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