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Blog > Caleb Shook

Omnichannel Inventory: Avoid These 3 Obstacles

/ 11.24.2020 / Operation Educate,Retail Tips and Tricks

The pace of change in retail can be dizzying. Buying behaviors and customer expectations are changing in real-time. Shopping experiences are driving differentiation. And, in…

How to Improve Customer Experience Using POS Data

/ 9.3.2020 / Retail Tips and Tricks

What is customer experience? The customer experience is driving where, when, and how today’s shoppers engage with retailers. Whether it’s in-person or online, a memorable…

5 Email Marketing Basics that Boost Retail Sales

/ 8.4.2020 / News,Operation Educate,Retail Tips and Tricks,Uncategorized

Here’s the bottom line. Email marketing is a practical, effective, and affordable strategy to help today’s retailers strengthen customer relationships and drive sales.  Email marketing…

What Your Customer Retention Rate Tells You About Your Retail Business

/ 7.21.2020 / News,Retail Tips and Tricks,Uncategorized

One of the most effective ways to gauge your retail business’ health is by monitoring your returns. We’re not talking about returned merchandise (although you…

How to Retail When Shoppers Can’t Come to You

/ 4.27.2020 / News,Retail Tips and Tricks

With stay-at-home orders still in place or gradually lifting with limitations on the number of shoppers allowed in a store, retailers are getting creative to…