POSIM Blog

28 Sep at 9:59 pm

posim turn retail data into a competitive advantage

Today’s retailers collect more customer data than ever before. And, while everyone agrees data-based insights are valuable, helping to identify trends, maximize inventory, and drive sales growth, many retailers suffer from a case of information overload. Left unchecked, information overload can develop into full-blown FOD – Fear of Data. It’s…

5 Essential Facts Your Inventory Management Reports Should Be Telling You

News, Operation Educate, Retail Tips and Tricks

14 Sep at 10:11 pm

posim pos 5 essential facts your inventory management reports

The definition of inventory management is pretty straightforward. It’s the process of ordering, storing, and managing your store’s inventory. But inventory management is so much more than just counting up what’s in stock. Effective inventory management gives you visibility into the stock you have on hand, where it sits in…

How to Improve Customer Experience Using POS Data

Retail Tips and Tricks

3 Sep at 3:12 pm

posim improve customer experience using pos data

What is customer experience? The customer experience is driving where, when, and how today’s shoppers engage with retailers. Whether it’s in-person or online, a memorable experience can lock in customer loyalty, increase purchasing, and create positive word-of-mouth. At the same time, nothing changes a customer’s behavior faster than a poor…

4 Retail Marketing Strategies that Turn Buyers into Loyal Customers

Retail Tips and Tricks

19 Aug at 12:06 am

posim 4 retail marketing strategies blog 2020

Wise retailers know their best customers are a competitor’s top prospects. That’s one reason why tracking your customer retention rate – and putting retail marketing strategies into place to improve it – is essential for retail success. The other reason? Increasing your customer retention rate by 5 percent increases your…

5 Email Marketing Basics that Boost Retail Sales

News, Operation Educate, Retail Tips and Tricks, Uncategorized

4 Aug at 7:53 pm

posim email marketing basics that boost retail sales

Here’s the bottom line. Email marketing is a practical, effective, and affordable strategy to help today’s retailers strengthen customer relationships and drive sales. Email marketing is practical because it’s relatively easy to implement. By collecting a customer’s email address, you’re able to continue the conversation after they leave your store…

What Your Customer Retention Rate Tells You About Your Retail Business

News, Retail Tips and Tricks, Uncategorized

21 Jul at 4:24 pm

One of the most effective ways to gauge your retail business’ health is by monitoring your returns. We’re not talking about returned merchandise (although you should keep an eye on that, too), but rather the number of returning customers. When it comes to business metrics, the strength of your customer…